Upcoming Artiste Biggest Challenge
(Effective promotions)
How do I get people to
listen to my song / work or how to get notice? This is the question that comes
to every upcoming artiste mind, and this is Upcoming artiste biggest challenge.
The answer is simply (Effective promotions) these include music producers,
musicians and video directors. Even though you are not an artiste, I believe so
well that there are dozens around you; all you need do is just to share
the information with them.
The truth is for an upcoming artiste to get signed to a record label, getting a sponsor, or even for marketers to approach him or her, the artiste in person and his song / work must be noticeable. The artiste need to get his music/work out there, and then the only way to be notice is when the artiste indulges in effective promotions. I have decide to talk about this because every day I do meet and chat with upcoming artiste both online and offline with a very good songs/works, and I keep asking why is that this artist song / work have not be held or seen? Most time I try to hear from the artiste what the problem is. Some will tell you that they don't have money to push the work, some will tell you they have tried all their best including investing their savings still noting happened, why some have the money but just wasting it on irrelevant promotions, by paying heavily to some popular blog to upload there music on their website, thinking that is all. That after that they we be notice and command some respect.
When you ask most of them, let's say you have enough money to run your promo, how would you promote your song / work, and be noticed a bit in a way? They don't even know the effective ways to promote themselves and their songs/works.
The question you should ask yourself is how do I get people to listen, see, or hear my song / work or my name, to kwon that I exist as a brand? This is where effective promotion comes in.
I have come to concluding that the actual problem upcoming artist have is that they know little or nothing about effective promotions, even some of them that have little idea about it, don't even know how to go about it. Here are list of few effective promotions that I know, and how to go about it.
The truth is for an upcoming artiste to get signed to a record label, getting a sponsor, or even for marketers to approach him or her, the artiste in person and his song / work must be noticeable. The artiste need to get his music/work out there, and then the only way to be notice is when the artiste indulges in effective promotions. I have decide to talk about this because every day I do meet and chat with upcoming artiste both online and offline with a very good songs/works, and I keep asking why is that this artist song / work have not be held or seen? Most time I try to hear from the artiste what the problem is. Some will tell you that they don't have money to push the work, some will tell you they have tried all their best including investing their savings still noting happened, why some have the money but just wasting it on irrelevant promotions, by paying heavily to some popular blog to upload there music on their website, thinking that is all. That after that they we be notice and command some respect.
When you ask most of them, let's say you have enough money to run your promo, how would you promote your song / work, and be noticed a bit in a way? They don't even know the effective ways to promote themselves and their songs/works.
The question you should ask yourself is how do I get people to listen, see, or hear my song / work or my name, to kwon that I exist as a brand? This is where effective promotion comes in.
I have come to concluding that the actual problem upcoming artist have is that they know little or nothing about effective promotions, even some of them that have little idea about it, don't even know how to go about it. Here are list of few effective promotions that I know, and how to go about it.
ACCEPTABILITY:
Very good products are always
acceptable, they sell themselves and you do less work promoting the product. As
an artiste it is your duty to produce a product that will be well received by
the targeted audience. The key to this is CREATIVITY, GOOD CONTENT, PRODUCTION
and DELIVERING. The questions are; how would you know if your song / works have
all these? This is where review comes in; get your work reviewed by group of
people that includes all the organs of music making/lovers (producers,
directors, musicians, promoters, and music lovers) which are the consumer of
the product. To join our review group, notify us by sending us email to ssoblog.ng.promotions@gmail.com, with the title 'review group', and a bit of what you do.
This is where your first effective promotions start from. If your work gets a good review that means you are good to go, we will take it to the front page and open the download link and encourage all the group members to download, and also share on social media with their friends and family. Imagine if you are a producer, or video director and your work gets a good review, almost all the artiste in the house will love to work with you, for the musicians, your song get downloaded, share, retweet trying to make it trend and you might be lucky promoters/marketers may come across and call you for any of their shows or discussion. Tell me if this is not good enough for any upcoming artiste career?
This is where your first effective promotions start from. If your work gets a good review that means you are good to go, we will take it to the front page and open the download link and encourage all the group members to download, and also share on social media with their friends and family. Imagine if you are a producer, or video director and your work gets a good review, almost all the artiste in the house will love to work with you, for the musicians, your song get downloaded, share, retweet trying to make it trend and you might be lucky promoters/marketers may come across and call you for any of their shows or discussion. Tell me if this is not good enough for any upcoming artiste career?
EMAIL
LIST:
Make Email lists your new religion. This is one of the most effective ways of promotion, publicity and marketing product in this era. You have no reason not to be involved in it. If you don't know how it works get people to do it for you, it requires some kind of strategies to grab the attention of the receivers. In this case you have nothing to lose, whether they download your work or not, when they receive your email and go through it, they now know who you are as a brand and as musician. Whenever your name is been mentions some where it will not sound strange to them. Mind you out of 1000 receivers, 150 or 200 might download.
Make Email lists your new religion. This is one of the most effective ways of promotion, publicity and marketing product in this era. You have no reason not to be involved in it. If you don't know how it works get people to do it for you, it requires some kind of strategies to grab the attention of the receivers. In this case you have nothing to lose, whether they download your work or not, when they receive your email and go through it, they now know who you are as a brand and as musician. Whenever your name is been mentions some where it will not sound strange to them. Mind you out of 1000 receivers, 150 or 200 might download.
TARGETED
AD (facebook or google adword)
Through this platform you
can target group of people and promote your work/song to your targeted
audience.
Hire someone, preferably internet marketers who know how it works to handle the promotion for you.
Hire someone, preferably internet marketers who know how it works to handle the promotion for you.
ATTEND SHOWS REGULARLY:
Be it a club performance or sponsored show just be noticed. Keep your ears to the ground for upcoming shows and try to make friends with event organisers and tell them to put you on the list of performers and that you don’t mind doing it for free. Talk to the DJ at the club, give him a promo copy of your CD and encourage him to play it on his shows. You get to meet music industry personneles at musical shows. Build and maintain your contacts with them. You don’t know who has a marketer in Alaba or who has a friend in that radio station.
Be it a club performance or sponsored show just be noticed. Keep your ears to the ground for upcoming shows and try to make friends with event organisers and tell them to put you on the list of performers and that you don’t mind doing it for free. Talk to the DJ at the club, give him a promo copy of your CD and encourage him to play it on his shows. You get to meet music industry personneles at musical shows. Build and maintain your contacts with them. You don’t know who has a marketer in Alaba or who has a friend in that radio station.
COMPILATION ALBUM aka ALABA MIX in NIGERIA
Release music with other
musicians on a compilation album/mix. This is important because once you do
this you are able to promote your music to both your fans and the fans of every
other musician on the record. Remember, your main objective here is not necessarily
to make money; but to utilize the album/mix as an inexpensive tool for
gaining much more exposure to new fans than what you would gain on your own. In
Nigeria, Alaba being the headquarters of the Nigerian music marketers, you
should familiarize yourself with the people at Alaba. Try to get your song on
the monthly Alaba produced DJ mix even if you may be asked to pay for this. Due
to our insider in Alaba and research, we have been able to come up with some of
the names of the widest coverage Alaba mix and there strong holds.
TOP ALABA MIX PROMOTERS
MEGAMIX PRODUCTION – NATIONWIDE –
LAGOS, ABJ, KD, SOUTH EAST and S.WEST
PERSON ENTERTAINMENT – Nationwide
Mainly S.W, Lagos, Ogun, Ibadan, ABJ
JP PRODUCTION-
Lagos , S.E
RUDEBOY ENT
Lagos – S/W .
UPRIGHT
Lagos, S.WEST
OLABLAST
Mainly Lagos, S.W Ogun, Ibadan, illorin and ABJ
DUFFLE BAG BOY
Lagos, S.WEST,
E CONCEPT
UCHE PRODUCTION
OBIUKWUMUSIC
DJ CARTOON BOY .
Mainly EASTERN NIGERIA... Onitsha, ABA.
The above named promoters are the most consistent ones and print larger number of mix tapes per week and distribute more. Also have large number of Djs working
TOP ALABA MIX PROMOTERS
MEGAMIX PRODUCTION – NATIONWIDE –
LAGOS, ABJ, KD, SOUTH EAST and S.WEST
PERSON ENTERTAINMENT – Nationwide
Mainly S.W, Lagos, Ogun, Ibadan, ABJ
JP PRODUCTION-
Lagos , S.E
RUDEBOY ENT
Lagos – S/W .
UPRIGHT
Lagos, S.WEST
OLABLAST
Mainly Lagos, S.W Ogun, Ibadan, illorin and ABJ
DUFFLE BAG BOY
Lagos, S.WEST,
E CONCEPT
UCHE PRODUCTION
OBIUKWUMUSIC
DJ CARTOON BOY .
Mainly EASTERN NIGERIA... Onitsha, ABA.
The above named promoters are the most consistent ones and print larger number of mix tapes per week and distribute more. Also have large number of Djs working
RADIO STATION/CAMPUS RADIO:
Try to make friends in radio station, give them your CD for airplay.Note that nothing good comes easy and you will need to sacrifice either time, efforts, money, a night’s sleep just to get what you want.
Apply the tips to your success, and always come visit to read more tips.
Thanks
For all your Products and Music Promotions
We offer our expertise in all these areas of promotion
Social Media / Blog Promotion
Internet / Email Promotion
Mobile Phone Promotion
Radio / TV Promotion
Offline / Online Promotion
Etc
Contact: 08186213044
ssoblog.ng@gmail.com
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