Nigerian
music legend, King Sunny Ade is set to join the league of broadcast media
owners in Nigeria. The veteran musician has concluded plans
to float a radio station in his native Ondo State. Named M&C (Music &
Culture) FM, the veteran Juju musician has assured fans he will bring his local
and global influence to play in making the station one of the best in the
country.
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The musician is said to have deliberately taken his time to perfect
the technical process related to running a standard radio station and has
assembled a management team including financial directors, one of Nigeria’s
foremost journalists as the media manager and a top broadcast engineer with
himself as chairman. Speaking on why it took almost a decade to get the
regulatory approval, KSA said: ‘Whatever is worth doing is worth doing well.
The NBC has its operational standard, so do I. I deliberately took time off to
carefully select a team of loyal partners who share (the) same vision on what a
music station should be. Don’t forget also that this will be the first radio
station in Nigeria that will be solely devoted to promoting our culture and our
music,’ he added. KSA reportedly applied for the license in 2006 under the
Olusegun Obasanjo administration and according to him, the station will begin
transmission before the end of this year....
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